Jewellery is more than just an accessory. It’s a reflection of your personality, emotions, and special moments. Bluestone Jewellery has become a trusted name in India for offering beautiful, modern, and high-quality jewellery. Whether you are looking for a gift, wedding jewellery, or something for daily wear, Bluestone has something for everyone.
In this article, we will explore everything about Bluestone Jewellery—its collections, quality, price range, services, and why it has become so popular among jewellery lovers.
Table of Contents
What is Bluestone Jewellery?
Bluestone is one of India’s leading online jewellery brands. It started in 2011 with a simple idea—to make buying jewellery easy and convenient. Instead of going to a traditional jewellery store, customers can browse and shop from home through Bluestone’s website or app.
Bluestone offers gold, diamond, platinum, and gemstone jewellery for men and women. Their jewellery is designed with modern tastes in mind and suits every age group and occasion.
Why People Love Bluestone Jewellery
Bluestone Jewellery has won many hearts across the country. Here’s why people prefer it over many other brands:
Wide Range of Designs
Bluestone offers a huge variety of jewellery, including:
- Rings
- Earrings
- Necklaces
- Chains
- Pendants
- Bracelets
- Bangles
- Nose pins
- Mangalsutras
Whether you like traditional or modern styles, there is something for everyone.
High-Quality Materials
Bluestone uses certified gold (22kt and 18kt), diamonds, and other precious stones. All products come with a certificate of authenticity, so you know you’re getting genuine jewellery.
Try at Home Service
One of the most popular features is their Try at Home service. You can select the jewellery you like and a Bluestone executive will bring it to your home. You can try it on and see how it looks before buying.
Easy Customization
You can customize jewellery based on your preferences. Choose the metal (gold, white gold, or platinum), the carat, or even change the design slightly.
Secure and Easy Shopping
Bluestone offers safe online payment options, easy return policies, and fast delivery. They also have physical stores in many cities for those who prefer in-store shopping.
Popular Collections at Bluestone

Bluestone launches new collections regularly based on festivals, seasons, and fashion trends. Here are some popular collections you should know about:
The Valentine’s Collection
This collection features heart-shaped rings, couple bands, pendants, and love-themed jewellery. It’s perfect for gifting to your partner.
Evil Eye Jewellery
This stylish collection offers protection-themed jewellery with beautiful blue stones shaped like eyes. Many people wear them as a good luck charm.
Solitaire Jewellery
For those who love diamonds, the solitaire collection includes stunning rings, earrings, and pendants with single big diamonds that stand out.
Mangalsutra Collection
Bluestone offers both traditional and modern mangalsutras. You can find daily wear styles, designer mangalsutras, and even mangalsutra bracelets.
Kids’ Jewellery
This is a unique collection of cute and fun designs made especially for children. The jewellery is light, safe, and attractive for kids.
Jewellery for Every Occasion
One of the best things about Bluestone Jewellery is that it offers designs for every event in your life.
Daily Wear Jewellery
If you want something simple and light to wear every day, Bluestone has many minimalistic designs in rings, earrings, and chains that are comfortable and stylish.
Office Wear Jewellery
For working women, Bluestone offers sleek and elegant jewellery that adds charm without being too flashy.
Wedding Jewellery
From engagement rings to bridal sets, Bluestone has an excellent collection of gold and diamond jewellery for weddings. You can even find jewellery for the groom like gold chains, bracelets, and rings.
Festive and Party Wear
For Diwali, Eid, Holi, or any celebration, Bluestone offers colorful and designer pieces that complete your festive look.
Jewellery for Men
Bluestone is not just for women. They also offer a great collection for men, including:
- Men’s rings (gold and diamond)
- Bracelets
- Chains
- Cufflinks
- Pendants
The designs are bold, stylish, and suitable for modern men.
Price Range and Budget-Friendly Options
Jewellery can be expensive, but Bluestone offers something for every budget. You can find:
- Small gold earrings starting from ₹3,000
- Simple rings under ₹10,000
- Diamond pendants from ₹8,000 and up
You can use filters on their website to select the price range you want. They also offer easy EMI options, so you can pay in monthly installments.
Gift Ideas from Bluestone
Jewellery makes a wonderful gift. Bluestone offers specially designed gift collections for:
- Birthdays
- Anniversaries
- Weddings
- Valentine’s Day
- Mother’s Day
- Raksha Bandhan
You can also buy gift cards from Bluestone, so your loved one can choose what they like.
Bluestone Stores and Online Shopping
Physical Stores
Bluestone has opened many stores in cities like Mumbai, Delhi, Bangalore, Chennai, Hyderabad, and more. You can walk in, try jewellery, and get help from their experts.
Online Shopping
Their website and app are easy to use. You can:
- Browse collections
- Filter by metal, style, price, or stone
- Use size guides
- Read customer reviews
- Track your order
Bluestone also offers video consultations where experts help you choose jewellery online.
Return and Exchange Policy
Bluestone offers a 30-day return policy. If you don’t like the jewellery, you can return or exchange it easily. They also offer a lifetime exchange policy where you can exchange old Bluestone jewellery for new designs.
Certification and Trust
Every piece of Bluestone jewellery comes with:
- Purity Certificate (BIS Hallmark for gold)
- Diamond Certificate (from IGI or SGL)
- Free insurance during shipping
This makes customers feel safe and confident while shopping.
How to Take Care of Your Bluestone Jewellery
To keep your jewellery shining and long-lasting, follow these simple tips:
- Store it in a soft box or cloth pouch
- Avoid contact with perfumes, soaps, and chemicals
- Clean gently with a soft cloth
- Keep it dry and safe
Bluestone also offers cleaning and polishing services if you want your jewellery to look like new.
Customer Reviews and Feedback
Bluestone has received positive reviews from thousands of happy customers. People love the designs, quality, and excellent customer service. The Try at Home feature and on-time delivery are the most appreciated services.
Final Thoughts
Bluestone Jewellery has made buying jewellery simple, stylish, and safe. With a wide range of collections, fair pricing, and easy services, it has become a favorite brand for many people across India.
Whether you’re buying your first ring or planning a big wedding, Bluestone is a brand you can trust. Their beautiful designs and customer-friendly approach make them stand out in the jewellery world.