Introduction to Goodr Sunglasses
When it comes to combining performance, affordability, and quirky style in eyewear, Goodr sunglasses have emerged as a favorite among athletes, outdoor enthusiasts, and fashion-forward consumers. Designed to stay put during high-intensity activities while looking unapologetically fun, Goodr has disrupted the performance sunglasses industry with its unique brand philosophy and clever marketing.
In this article, we’ll explore the origins, features, styles, and benefits of Goodr sunglasses, along with a detailed look at customer reviews, comparisons with competitors, and why they might just be your next favorite pair of shades.
Table of Contents
The Story Behind Goodr: A Brand Born from Frustration
Founding and Philosophy
Goodr was founded in 2015 by Stephen Lease, along with co-founders Ben Abell and Carrie Richerson. Their mission was simple: create stylish, functional running sunglasses that don’t slip or bounce, and don’t break the bank. Tired of overpriced, boring running sunglasses, the founders decided to fill a gap in the market.
They created a product that resonated with athletes and casual wearers alike — performance eyewear with a fun, rebellious twist.
Branding with Humor and Identity
One of the key components of Goodr’s success is its branding. The company embraces humor, quirky product names (like “Whiskey Shots With Satan” or “Flamingos on a Booze Cruise”), and colorful designs that stand out. Their marketing is bold, inclusive, and perfectly aligned with a generation that values authenticity and fun.
What Makes Goodr Sunglasses Stand Out?
Performance-Driven Design
Despite their playful exterior, Goodr sunglasses are designed for serious performance. Whether you’re running a marathon, cycling, golfing, or just walking your dog, these sunglasses are made to stay in place and provide clear vision.
No Slip, No Bounce
Goodr sunglasses feature a special grip coating on the frame to eliminate slipping. They also use a snug, lightweight design to ensure the glasses don’t bounce — a common issue with cheaper or heavier eyewear during movement.
Polarized Lenses
All Goodr sunglasses come with polarized lenses that reduce glare — perfect for running in bright conditions, driving, or spending time at the beach. These lenses also offer UV400 protection, blocking 100% of harmful UVA and UVB rays.
Lightweight and Durable
Made from high-quality plastic and rubber materials, Goodr sunglasses are surprisingly durable for their price. They’re light enough for long-wear comfort, yet sturdy enough to survive a few drops or rough handling.
Goodr’s Product Lines: Styles for Every Personality
Goodr offers a variety of product lines to cater to different preferences, head shapes, and use cases. Here’s a breakdown of their most popular collections:
The OGs
The OGs are Goodr’s original line and still their best-seller. These sunglasses feature a classic wayfarer-style frame and are suitable for medium-sized heads. They come in countless fun colors and cheeky names.
BFGs (Big Face Goodrs)
Designed for people with larger heads or those who prefer oversized sunglasses, the BFGs offer more coverage and have enhanced grip and fit. They also come with silicone nose inserts for added comfort.
Runways
Runways are fashion-forward sunglasses designed especially for women, with a slightly cat-eye shape. These shades provide the same performance as OGs but with a more stylish edge.
Mach Gs
For fans of aviator-style sunglasses, the Mach Gs are perfect. They combine classic pilot aesthetics with all the performance features that Goodr is known for.
Circle Gs
If you prefer a more retro or hipster vibe, the Circle Gs feature round lenses and a sleek profile. They are lightweight and great for everyday wear, both sporty and casual.
When and Where to Use Goodr Sunglasses

Goodr sunglasses are as versatile as they are stylish. Here are some of the best scenarios where they shine:
Running and Jogging
The no-slip, no-bounce design makes Goodrs ideal for long runs, marathons, and trail jogging. They stay firmly in place and provide great sun protection even under intense movement.
Cycling
Cyclists love the Mach Gs and BFGs for their snug fit, coverage, and glare reduction. Whether you’re on a mountain trail or cruising the city streets, Goodrs are up to the task.
Golfing
Goodr even has a line called “Golf Goodr” specifically tailored for golf enthusiasts. With names like “Fore-Play Guaranteed,” they bring humor and high performance to the green.
Everyday Wear
Thanks to their fashionable designs and affordability, Goodrs are also great for daily use — from brunch to beach outings to driving in sunny conditions.
Goodr vs. the Competition
Goodr sunglasses stand up well when compared to competitors like Oakley, Ray-Ban, and Nike. Here’s how they fare:
Feature | Goodr | Oakley | Ray-Ban |
---|---|---|---|
Price | $25–$35 | $100+ | $150+ |
Polarized Lenses | Yes | Yes | Some models |
Anti-Slip Grip | Yes | Yes | No |
Style Variety | Very High | Medium | High |
Targeted Sports Use | Yes | Yes | Less Specific |
Goodr wins when it comes to affordability and fun design, while competitors may edge them out in certain technical specs or luxury appeal.
What Customers Are Saying: Real Reviews
Pros
- Affordable pricing: “Finally, sunglasses I can afford and love!”
- Comfy and stylish: “I wear them running, biking, and even to brunch.”
- Fun designs: “Love the hilarious names and bright colors.”
Cons
- Lens scratch easily: “Great for the price, but don’t expect Oakley durability.”
- Fit varies by model: “OGs were tight, but BFGs were perfect.”
Overall, customer reviews are overwhelmingly positive, especially given the price point.
Care and Maintenance Tips
Though affordable, Goodr sunglasses still benefit from proper care:
Cleaning
Use a microfiber cloth and lens cleaner to avoid scratching the polarized coating. Avoid using paper towels or your shirt.
Storage
Keep them in a case or microfiber pouch when not in use. Even though they’re durable, scratches and lens wear are still possible.
Where to Buy Goodr Sunglasses
Official Website
The best selection of colors and limited editions can be found on goodr.com. They often offer bundle deals, seasonal drops, and collaborations.
Amazon
Goodr is available on Amazon with fast shipping and customer reviews, although the selection may be more limited.
Specialty Retailers
Stores like REI, Dick’s Sporting Goods, and local running shops often carry Goodr sunglasses.
Limited Editions and Collaborations
Goodr often releases limited edition collections and collaborates with brands, races, and causes. Some memorable collaborations include:
- National Park Series – Shades inspired by U.S. National Parks.
- Sesame Street Collection – Colorful sunglasses featuring beloved characters.
- Race-specific sunglasses – Created for marathons and races like the Boston Marathon.
These special releases are collector favorites and often sell out quickly.
Environmental and Social Responsibility
Goodr is also increasingly involved in sustainability and social causes. Their packaging is eco-conscious, and they partner with events and charities related to fitness, diversity, and mental health.
They’ve made donations to causes like Girls on the Run, Back on My Feet, and the Los Angeles LGBTQ+ Center, proving they walk the walk when it comes to giving back.
Final Thoughts: Should You Buy Goodr Sunglasses?
If you’re looking for affordable, performance-ready, and personality-packed sunglasses, Goodr is a no-brainer. They may not match the lens tech of premium brands like Oakley, but they more than make up for it in comfort, style, and sheer fun. Plus, at under $35 a pair, you can afford to have multiple pairs for different activities or moods.
Goodr has managed to carve out a loyal fanbase by being the anti-elitist eyewear brand — where style doesn’t cost a fortune and every run, ride, or round of golf can feel like a party.
FAQs About Goodr Sunglasses
Are Goodr sunglasses really polarized?
Yes, all Goodr sunglasses are polarized and offer UV400 protection.
Can I wear Goodr sunglasses if I don’t run?
Absolutely! They’re just as good for walking, driving, cycling, or simply looking stylish on a sunny day.
Do Goodr sunglasses fit all head sizes?
Most people find a great fit within the OG, BFG, and Runway lines. It’s worth trying a few styles to find the best fit.
How long do Goodr sunglasses last?
With proper care, they can last years. They’re not indestructible, but their build quality is solid for the price.